IBM Brand Experience, IBM Cloud, Watson

For a wide list of clients at the IBM New York, Austin, and Boston offices, I oversaw and worked hands-on with teams for IBM's digital agency of record, Havas (2015 - 2017).

The work was as vast as the number of clients, ranging from video content creation and production to UX testing and design.

Launch Site →
My Role as Creative Director, UX & Design:
  • Creative Direction
  • Business Development
  • Team Management
  • UX Direction
  • UX Design
  • Workshop Design
  • Content Development
  • Animation Direction
  • IxD Prototypes


UX / UI Reel

A series of IBM interaction studies and designs woven together into a branded experience reel.

UX Samples



  • Chris Padilla, our VP of Government and Regulatory Affairs, loved the Quantum piece →. He said it's the most clear and concise explanation of quantum the team has seen and they hope to use it in some of their Capitol Hill meetings and other engagements. Please pass along to the team—thanks again!

    Amy W. Loomis, Ph.D., IBM CHQ Communications, USA

  • This Corporate Responsibility site → is the best [work] in several years … it’s easy to navigate, clear, and clean. IBM Corporate Responsibility Committee 2016

Live Action Video



Account Growth YoY


Projects Delivered


Video plays

Results Details

In addition to managing various parts of the account, I was able to work with the teams to generate over 20% growth YoY during a down forecast. This accounted for about a +40% swing in the business and setup the teams for continued success.