About Matt Sung
UX Systems & AI Product Designer
I'm a UX systems and experience designer with more than twenty years of experience across digital products that span enterprise, consumer, and hardware.
My focus is the layer where systems thinking meets user experience: interaction models for AI-powered interfaces, information structures for complex products, and the patterns that make new technology feel familiar.
Experience
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Sr. Staff Experience Designer
Leading design strategy across XD platforms and end-to-end systems for consumer, merchant, and enterprise.
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Lead UX/UI Designer
Led product design for a net new internal product for a 0 to 1 launch.
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Lead UX Designer (ML)
Led UX system design work across a portfolio of ML platforms and tools; data-dense workflows for internal and external retail users.
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Senior Interaction Designer
Designed voice and mobile interaction patterns for Google Assistant across multi-modal surfaces for growth initiatives.
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Senior Product Designer
Designed internal SaaS and enterprise tools in close partnership with digital transformation teams.
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Creative Director, UX — Samsung Mobile
Led UX strategy for Samsung.com global across personalization, content experience, and lower-funnel commerce.
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Creative Director, UX & Design — IBM Watson X
For the Digital Agency of Record, Havas, led UX/UI design teams, an animation and film studio, experiential, and AI future vision work across IBM Cloud, Quantum, and Watson X.
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Creative Director, Design
Led brand, web, and digital product work across consumer hardware, e-commerce, and experiential design.
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Interactive Creative Director
Established the studio’s interactive practice. Launched a top 25 iOS live sports app with over a 4.5 star rating.
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Founder & Product Director
Founded social network for creative professionals, design:related, while running an independent design practice for media, entertainment, and technology clients.
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Design Director
Built out the product design team when the iPad was launched through strategic projects and hires during the Great Recession.
Point of view
The best work brings architecture, interaction, interface language, and most importantly, people, together.
- Systems before surfaces
- Get the structure right, then the interface starts to reveal itself.
- Clarity for unfamiliar technology
- People trust what they understand. Unfamiliar & new tech should still be intuitive.
- Evaluation as craft
- Design is a judgement, it isn't finished until you know the outcome.
Selected clients
